市场需求品牌差异 Market demand brand difference

全国餐饮门店数量持续增长,烤肉品类不断被细分。

The number of national catering stores continues to grow, barbecue categories continue to be subdivided.

众多烤肉派系纷纷进入消费者的视线伴随着消费升级,消费者对食材、产品健康、品牌理念、等等方面都有了更高的要求差异化的品牌定位就显得尤为重要。

With the consumption upgrade, consumers have higher requirements for food materials, product health, brand concept, and so on. Differentiated brand positioning is particularly important.

塑造品牌IP形 Build brand IP shape

地域差异,产品特点,文化属性是品牌的根。

Regional differences, product characteristics and cultural attributes are the roots of a brand.

我们认为,形成品牌差异化的前提首先还是要从这3个特性中寻求消费者对品牌熟知的事物,产生共鸣以此，保证品牌与产品,宣传的关联度

We believe that the premise of forming brand differentiation is to first seek things familiar to consumers from the three characteristics of the brand, so as to evoke resonance, so as to ensure the correlation between the brand and products and publicity.